About
Ground Floor Capital is a daily brief on the live early-stage funding market: what is raising, on what terms, through which platforms, and how the structures compare.
Thousands of companies raise money from the public every year under Regulation Crowdfunding and Regulation A+. Each files disclosure documents with the SEC. Each sets terms — a valuation, an instrument, a minimum, a deadline. Collectively that is a real market with observable pricing, and essentially nobody covers it as one.
What coverage exists tends to be issuer-sponsored: a platform or a company pays to be featured, and the piece reads accordingly. The result is that an investor can see plenty about individual deals and almost nothing about how a deal compares to the fifty others raising the same month at similar stages.
We follow the market rather than any single offering. Each weekday we look at what is live — sectors that are attracting capital, the valuations being asked, which instruments are being used, how terms are drifting, and which platforms are carrying which kind of deal.
Where we discuss a specific raise, it is because its structure illustrates something about the market, and we work from the filed documents rather than the campaign page.
Early Investor teaches the mechanics: how a SAFE works, what a cap does, how dilution accumulates. Ground Floor Capital covers the live market: what is actually being offered, at what price, and how that compares to what came before. One is the textbook, the other is the tape.
We are not a funding portal, a broker-dealer, or an investment adviser. We do not host offerings, sell securities, take a commission on a raise, or accept payment to feature a deal as though it were editorial. We do not tell you which company to back, and we do not run a “deal of the week”.
We are also not here to sell optimism. Most companies raising at this stage will fail, and most of these investments return nothing. Covering a market closely is not the same as recommending that you put money into it.
We take advertising and we label it. Where we have been paid by, or hold a position connected to, a company or platform in an issue, that issue says so at the top. When we get something wrong we correct it in the next issue and say what changed.
Ground Floor Capital is published by Highgraph Marketing LLC.
Highgraph Marketing LLCEditorial questions, corrections, and press enquiries: support@groundfloorcapital.net.